whitehorseinn1.jpg

Saginaw Valley State University Honor’s Thesis Project: White Horse Inn Rebranding

White Horse Inn is one of the oldest restaurants in the state of Michigan. It uses a warm color scheme throughout the building as well as harking back to the fox hunting days and stagecoach era. The idea of this project was to link these ideas with a modern twist.

whitehorseinn2.jpg
whitehorseinn3.jpg
whitehorseinn4.jpg

Logo redesign, identity, and menus

whitehorseinn5.jpg
whitehorseinn6.jpg
whitehorseinn7.jpg

Wine bottles and wine tags that used custom made linoleum block prints for the final design

 

Honor's Thesis Project: White Horse Inn Rebranding

Client: Honor’s Thesis Project

Concept: The White Horse Inn wanted to be professionally rebranded in a way that created a more sophisticated approach to fine dining with a rustic 1820s atmosphere. In addition, White Horse Inn needed label designs and an advertisement campaign for its new private label wines.

Description: New Logo design, lunch, dinner, and drink menus, a new private label wines, and new identity branding.

Software: Illustrator, Photoshop, and Indesign